How to Market from Your Client's Perspective
Start marketing to meet your clients’ expectations
- Product Number: 2200312WBA
- Publication Date: 7/30/2020
- Length: 1 Hour CLE Credit Note
- Copyright: © 2020 MCLE, Inc.
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Product Description
Product Description
Most law firms design intake and marketing programs to ease, what they view, as a burden. Lawyers generally want to spend less time marketing, and more time working on substantive matters—even if the marketing is what generates the work. But, if you own or manage a law firm, it’s possible to market smarter, not harder, by focusing on understanding and meeting the expectations of modern legal consumers and utilizing automation technology where possible. Increase your firm’s intake and conversion by better understanding the needs of legal consumers.
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