Product Description

Most lawyers dreamed of having their own clients when they went to law school, and of having the phone ring with a client seeking their direction, guidance, and judgment. Unfortunately for most lawyers, clients do not fall from the sky; lawyers have to earn their business. Yet practical training on how to brand, market, and develop clients is typically lacking in the professional backgrounds and legal education of practitioners. This program helps you master the business generating side of private practice—both the fundamentals and advanced steps. The law is an honorable profession—but also a business. Let’s get down to business! Bring your questions.

Agenda & Materials

• 2:00 pm - 2:05 pm

  Welcome and Introduction

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  Michael P. Sams, Esq., Kenney & Sams, PC , Southborough
  
• 2:05 pm - 2:35 pm

  Content Creation and Reputation Building

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  Sofia S. Lingos, Esq., Trident Legal LLC , Boston
  
• 2:35 pm - 2:50 pm

  Analyzing Market Trends and Filling Voids

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  Sofia S. Lingos, Esq., Trident Legal LLC , Boston
  
• 2:50 pm - 3:05 pm

  Break
• 3:50 pm - 4:35 pm

  Networking and Marketing

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  Michael P. Sams, Esq., Kenney & Sams, PC , Southborough
  
• 3:05 pm - 3:50 pm

  Defining and Promoting Your Personal Brand

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  Michael P. Sams, Esq., Kenney & Sams, PC , Southborough
  
• 4:35 pm - 4:45 pm

  What You Know Now That You Wish You Knew Then

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  Panel
  

Please Note

MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.

Chair

Faculty