Product Description

New England's premier marketing conference returns for 2016, and it's even more super than last year. Get your annual marketing check-up with our local and national experts. We've got networking opportunities—we've got all the hot topics—we've got the best speakers. All we're missing is you!

Register today to:

• Step up your local search game
• Get your website right
• Control online reviews
• Crush content
• Strike the best profile 

Gold Sponsors:

Silver Sponsors:

Tabletop Sponsor:

In Collaboration With:

Marketing Partners:

• Association of Legal Administrators (ALA) • Attorney at Work • Barnstable County Bar Association • Boston Bar Association (BBA) • Franklin County Bar Association • Hampden County Bar Association • Hampshire County Bar Association • Massachusetts Bar Association (MBA) • Massachusetts Black Lawyers Association • Massachusetts Employment Lawyers Association • Massachusetts LGBTQ Bar Association • Social Law Library • Starting Out Solo (SOS) • Women’s Bar Association (WBA)

Agenda & Materials

• DAY ONE
• 9:00 – 9:30 A.M.

  Breakfast
• 9:30 – 10:30 A.M.

  Keynote Address by Crisp Video Group: 10 Ways to Attract New Clients with Legal Video

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  Michael Mogill, Crisp Video Group , Atlanta
  
• 10:30 – 11:15 A.M.

  Panel: Managing Online Reviews

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  Damian J. Turco, Esq., Turco Legal , Newburyport
  Karla M. Mansur, Esq., Mansur Law Group, P.C. , Concord
  Katy Goshtasbi, Puris Personal Brand Solutions , San Diego
  
• 11:15 – 11:45 A.M.

  Networking and Refreshment Break
• 11:45 – 12:30 P.M.

  Panel: Crushing Content Marketing

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  Justin L. Kelsey, Esq., Skylark Law & Mediation, PC , Southborough
  Kelli J. Proia, Esq., Lawducate , Lincoln
  Katy Goshtasbi, Puris Personal Brand Solutions , San Diego
  
• 12:30 – 1:30 P.M.

  Lunch (on your own)
• 1:30 – 2:30 P.M.

  Panel: Local Search Hero

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  Melissa A. Conner, Esq., Connor Law Offices , Charlestown
  Theodore M. DeBettencourt, Online Business Creators , Boston
  
• 2:30 – 3:00 P.M.

  Networking Reception
• DAY TWO
• 9:00 – 9:30 A.M.

  Breakfast
• 9:30 – 10:30 A.M.

  Keynote Address by FindLaw: Your Next Client Wants to Hire You—Now!

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  Mark Jacobsen, FindLaw , Saint Paul
  
• 10:30 – 11:15 A.M.

  Panel: Styling and Profiling

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  Matthew M. Yospin, Esq., Law Office of Matthew M. Yospin , Boston
  Dan Lear, Avvo, Inc. , Seattle
  Elizabeth H. Munnell, J.D., EHMunnell , Cambridge
  
• 11:15 – 11:45 A.M.

  Networking and Refreshment Break
• 11:45 – 12:45 P.M.

  Keynote Address by How to Manage a Small Law Firm: Know your Market

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  Christopher T. Anderson, How to Manage a Small Law Firm , Miami
  
• 12:45 – 1:45 P.M.

  Lunch (on your own)
• 1:45 – 2:30 P.M.

  Panel: Websites, Well-Done

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  Alan J. Klevan, Esq., Law Offices of Alan J. Klevan, P.C. , Framingham
  Steven M. Ayr, Esq., Casner & Edwards LLP , Boston
  Vedran Solaja,
  
• 2:30 – 3:00

  Networking Reception

Cochairs

Faculty